SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
Search engines use bots to crawl all website pages, downloading and storing that information into a collection known as an index. This index is like a library and when someone searches for something in it, the search engine acts as the librarian. The search engine pulls and displays relevant information from the search query and shows users content related to what they were looking for. Search engine algorithms analyze webpages in the index to determine the order those pages should be displayed on the SERP.
Search engines and their algorithms use information from past search history and search settings to help determine which results are most useful to a user at that moment. Country and location can be used to deliver content relevant to the area from which someone is searching. For example, someone searching for "football" in New England would get different results than someone entering for the same query in England.
1. Take an SEO course (or several SEO courses)
2. Learn SEO by optimizing their own website.
3. Work at a marketing agency.
4. Take on SEO clients.
5. Get an online SEO certification or degree.
6. Work as an “in house” SEO professional.
