A creative designer produces artwork and design concepts that can take on many different forms. For example, you might create visuals, brainstorm concepts, work with team members to develop concepts, and ensure that the final product is aligned with the company or client standards.
Many creative designers work in the marketing and advertising industry and often create brand assets, such as:
1. Printed brochures
2. Online banners
3. Social media ads
4. Product packaging
5. Brand identity assets
The role of a creative designer:
As a creative designer you’ll typically be producing art to promote a company or specific services and products. A ‘creative designer’ is an umbrella term that multiple creative professions across a variety of industries fall under, including fashion designers, photographers, artists, and graphic designers.
In this role, you can expect to help create a brand identity and enhance profitability for your employers. You’ll typically work in a team setting and be tasked with generating ideas and artistic concepts. For instance, a creative designer might collaborate with an online education platform to create promotional materials. In an attempt to draw more parents to the platform, the creative designer might create a printed postcard, matching social ads, or layout a digital newsletter.
As a creative designer, you must be able to take direction, turn concepts into visuals, communicate with clients, and implement feedback to create a final product. At times, you may brainstorm and implement your own unique ideas. In other instances, you’ll be responsible for building upon others’ ideas.
